TOURISM MALAYSIA AND GOPRO KICK OFF EXPEDITION IN SABAH
Sabah Cultural Performance at Bungaraya Island Resort
KOTA KINABALU, 8 April 2022 – With the easing of travel
restrictions and reopening of the Malaysian leisure and tourism industry, local
residents have sought out to satiate their appetite for adventure and discovery
by exploring the many wonderful holiday destinations this beautiful country has
to offer. From exciting urban quests, to exotic beach escapades, to lofty
mountaintop retreats - and everything in between - Malaysia certainly has it
all, with so much just waiting to be seen and discovered.
For 21 GoPro content creators, it was
certainly an opportunity for adventure and discovery when they were recently
whisked away on a 3-Day-2-Night lush tropical getaway to Sabah’s Bungaraya
Island Resort. The retreat is a continuation of the Dream Malaysia campaign by
GoPro and Tourism Malaysia to amplify the success of the campaign held last
year which sought to celebrate the beauty of local lifestyle and travel through
the production of videos.
“GoPro is thrilled to be part of the reopening of travel and tourism in Malaysia, beginning with excursions to Gaya Island and other parts in Sabah. Through working with Tourism Malaysia and ECHO Resorts, it has given us a once-in-a-lifetime to bring GoPro creators to some of the most must-visit destinations in the world to capture the diverse beauty of East and West Malaysia,” said Rick Loughery, Vice President of Global Marketing and Communications at GoPro.
“Dream Malaysia seeks to inspire and amaze through the production of videos that showcase the country’s destinations and there’s no better way to do that than with the unique perspectives and immersive angles that only a GoPro camera can provide,” he added.
The content creators certainly
received an unforgettable experience when ECHO Resorts closed out the entire
tropical paradise of Bungaraya Island Resort, perched on the hillsides of
Polish Bay on Gaya Island. They were feted to full board throughout the
duration of the retreat, including accommodation, meals and a plethora of
activities, which included diving, snorkeling, sailing, paddle boarding, and
mangrove kayaking, among others.
Meanwhile, the excursion also saw the
GoPro team exploring other hidden wonders in Sabah, while engaging in
activities which include river tubing at Tambatuon Eco-Village and visiting
Tamu Kundasang, MOGGILAND Waterfall and Lasau Podi.
“With the reopening of Malaysia’s
borders, the continuation of Dream Malaysia campaign kicks off at a truly
opportune time. We are confident that the amazing video content created using
GoPro’s industry-leading technology will play an incredibly instrumental role
in showcasing Sabah and other local destinations to the world, especially those
with an insatiable appetite for adventure travel,” said Dato’ Hj. Zainuddin
Abdul Wahab, Director-General of Tourism Malaysia.
“This collaboration between Tourism
Malaysia and GoPro also bears testament to the tremendous potential for
economic development that can be realized through Public-Private Partnerships,
which can be strategic and instrumental tools to accomplish what neither can do
alone. But together, the sum can truly be greater than its parts. We certainly
look forward to working with GoPro to realizing the dream of what we hope to be
a truly successful campaign in every right. As Malaysia welcomes international
visitors, let the adventure begin!” he added.
About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. Prior to pandemic, Malaysia registered 26.1 million tourist arrivals and RM86.14 billion tourist receipts, placing it among the major tourism destinations of the world.
About GoPro, Inc.
GoPro helps the world celebrate and share itself in immersive and exciting ways.
For more information, visit www.gopro.com. GoPro users can submit their photos, raw video clips and edits to GoPro Awards for a chance to be featured on GoPro’s social channels and receive gear and cash awards. Learn more at www.gopro.com/awards. Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and GoPro's blog The Inside Line.
GoPro, HERO and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
About ECHO Resorts
ECHO is a way of life, rather than merely another place to spend a holiday. We are not in the hospitality business. We are in the people business. We are ultimately dream makers. From our hearts ECHO Resorts strives to provide our guests with unforgettable, natural hospitality, in this exotic and nurturing setting, providing unique memorable experiences. ECHO Resorts lead by example creating better relationships, involving our community and preserving the environment for all those we share it with.
For enquiries, please contact:
Senior Assistant Director
Corporate Communications Division
Tel: M +6013 860 6330