Nov 2, 2015
TOURISM & CULTURE MINISTER LEADS DELEGATION TO PROMOTE MALAYSIA IN LONDON
LONDON, 2 November 2015:
The Minister of Tourism and Culture Malaysia Dato’ Seri Mohamed Nazri
Abdul Aziz is leading a delegation to promote the country’s tourism
offerings and tour packages at the 36th World Travel Market (WTM)
London. The four-day business-to-business exhibition for the global
travel and tourism industry begins today at ExCel, Docklands.
The
Malaysian delegation is comprised of 84 members from 44 organisations,
including travel agents, hotels, and airlines, as well as state tourism
agencies, namely Tourism Promotional Division Melaka. Tourism Perak,
Pesona Terengganu, Penang Global Tourism, Sabah Tourism Board, Sarawak
Tourism Board, Langkawi Development Authority (LADA) and Putrajaya
Cooperation. The Malaysian delegation will take advantage of this
excellent platform to reach out to industry players, media, and
travellers here.
WTM
2015 marks the 32nd year of Tourism Malaysia’s participation in the
prestigious event since it began in 1983, which reflects the country’s
commitment in attracting more travellers from London and Europe to its
shores. The event, deemed the most important travel fair in the European
market, is the main platform for Malaysia to promote its tourism
offerings and introduce its new and upcoming tourist attractions to
British and European travellers.
Through
its participation in the event, Tourism Malaysia aims to raise and
maintain Malaysia’s image as a top tourism destination in the region,
besides strengthening its promotional efforts in UK, particularly
London. It will also meet and forge closer relationship with industry
players from UK and Europe to get their support to sell packages to
Malaysia.
Earlier
today, Dato’ Seri Mohamed Nazri launched a Taxi Wrap Campaign as part
of Tourism Malaysia’s promotional efforts in conjunction with WTM 2015.
Throughout November, a total of 80 taxis in London are wrapped with
visuals of the country’s attractions, such as culture, nature, and
beach.
Besides
that, the Tourism & Culture Minister is scheduled to attend the
“UNWTO & WTM Minister’s Summit 2015” on 3 November to share
Malaysia’s tourism experience through a panel discussion on “Destination
Branding: New Challenges in a Changing Market”.
In
the evening, Tourism Malaysia will be hosting a cocktail reception at
Malaysia Pavilion to thank the industry players in UK and Europe for
their support, as well as to network and forge a closer relationship
with them.
To
ensure the continuous growth of arrivals from UK and Europe, the
participation of Tourism Malaysia in this event will strengthen the
relationship and increase cooperation with British and European industry
players and media to ensure a high awareness and market presence of
Malaysia.
A total of 445,789 British tourists visited Malaysia in 2014 compared to 413,472 tourists in 2013, signifying a 7.8% increase.
ENDS
For
more media releases, media info and media features on Malaysia’s
tourism industry, kindly visit the Media Centre of Tourism Malaysia’s
website at http://www.tourismmalaysia.gov.my/
MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA
is an agency under the Ministry of Tourism & Culture, Malaysia.
Tourism Malaysia focuses on the specific task of promoting Malaysia at
all levels. Since its inception, Tourism Malaysia has grown by leaps and
bounds and it has emerged as a major player in the international
tourism scene. In 2014, Malaysia registered 27.4 million tourist
arrivals and RM72 billion in receipts, making tourism its second largest
foreign exchange earner.
Malaysia celebrated its fourth VISIT MALAYSIA YEAR (VMY) in 2014 with the theme “Celebrating 1Malaysia Truly Asia”. The promotion of the country continues with the MALAYSIA YEAR OF FESTIVALS (MyFEST)
campaign in 2015 with the theme “Endless Celebrations” emphasising the
various festivals celebrated by its multicultural society. Both
campaigns are key drivers towards achieving the country’s target of 36
million tourist arrivals and RM168 billion in receipts by 2020, as
outlined in the Tourism NKEA (National Key Economic Area).
Through
the Tourism NKEA, collaborative efforts between the Ministry of Tourism
and Culture, other Government agencies and the private sector have been
enhanced to help secure Malaysia’s position as a leading tourist
destination. The targets set under the Tourism NKEA will be achieved
through the implementation of twelve Entry Point Projects (EPPs)
clustered under five themes: Affordable Luxury; Nature Adventure; Family
Fun; Events, Entertainment, Spa and Sports; and Business Tourism.
Press contact:
Media Relations Unit:
Chresentia F.B. Sadatal (Ms), Assistant Director, Corporate Communication Division
Tel: +603-8891 8776
Email: chresentia@tourism.gov.my
Editorial Unit:
Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.m
