Apr 5, 2018


KUALA LUMPUR, 5 APRIL 2018: Advances in digital technology are impacting how people travel, demanding tourism-related businesses to transform the way they operate. In light of this, Tourism Malaysia has launched the Malaysia Smart Tourism 4.0 initiative to take the industry to the next level utilizing opportunities in the digital age.

YB Dato’ Seri Mohamed Nazri Abdul Aziz, Minister of Tourism and Culture officiated the Malaysia Smart Tourism 4.0 initiative today at Hotel Istana Kuala Lumpur witnessed by hundreds of tourism industry players.

He said, “This initiative is a key development and game-changer that will transform our tourism industry and take us to the next level.”

In a study conducted by Monitor Deloitte, Smart Tourism was identified as a key thrust to greatly increase Malaysia’s tourism-based receipts, especially from the growing and high-value segment of free and independent travelers. The study indicated that Smart Tourism has the potential to grow Malaysia’s tourism-based receipts from the current USD 25 billion to USD 110 billion by 2030, a 4.4 times increase.

Malaysia Smart Tourism 4.0 is an initiative that marks the first milestone in Malaysia’s 10-year tourism roadmap. The collaborative effort with Tencent Holdings, which is the 4th most valuable Internet company in the world, will provide a digital ecosystem for Malaysia to reach out to the 1.4 billion Chinese population utilizing precision marketing methods.

This allows both current and new tourism industry players to implement digital technologies to enhance tourism offerings and improve tourist experiences. It is anticipated that productivity will improve and job opportunities suited to Malaysia’s youth will increase.

YB Dato’ Seri Nazri added that it was a timely initiative since there is an anticipated 1.8 billion people travelling the world by the year 2030, a huge portion of which are the Chinese tourists.

The Chinese made 130.5 million trips overseas last year, a 7% jump over 2016, while total spending increased by 5% to an estimated USD 115.3 billion. They accounted for more than a fifth of the money spent by outbound tourists, which is twice as much as the next biggest spender, the Americans. Recent reports forecast that 200 million tourists from China will be making outbound trips by the year 2020.

With Smart Tourism 4.0, there is an opportunity to grow Malaysia’s share of the China market to a potential of 8 million tourist arrivals in the year 2020.

The Minister said, “The future of the industry rests upon platforms such as Malaysia Smart Tourism 4.0, where every part of traveler’s journey automatically connects through technology. The Malaysia travel industry must change now to keep pace with the digital age.”

“With full participation from the private sector in the Malaysia Smart Tourism 4.0 initiative, we could affect a tipping point towards the dramatic growth of China arrivals to Malaysia,” he said.

He added, “This means, higher income revenue for the national economy, the creation of more job opportunities, the creation of new businesses, a huge opportunity for improved infrastructure and tourism services development and overall economic development.“


For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at http://www.tourism.gov.my/

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism & Culture, Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2017, Malaysia registered 25.9 million tourist arrivals, placing it among the major tourism destinations of the world.

Press contact:

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Aliza Mansor, Senior Assistant Director, Corporate Communication Division
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Email: aliza@tourism.gov.my

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Anis Rozalina Ramli (Ms), Senior Editor, Corporate Communication Division
Tel: +603-8891 8759
Email: anisramli@tourism.gov.my

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