MINISTRY OF TOURISM LAUNCHES “FABULOUS FOOD 1MALAYSIA FOOD TRAIL 2009” BOOKLET - THE ROUTE TO THE BEST FOOD IN MALAYSIA

KUALA LUMPUR, 30 August 2010 – The Ministry of Tourism, Malaysia today launches its
“Fabulous Food 1Malaysia Food Trail 2009” booklet, featuring the list of “10 Best” and
“must try” food in three different categories of Nasi Lemak, Laksa and Meat Bone Tea.

The booklet, which was officiated by Tourism Minister YB Dato’ Sri Dr. Ng Yen Yen, is to
provide a definitive guide in helping to navigate food aficionados and enjoy the best of
these well-loved Malaysian foods as well as share the gastronomic experience with the
foreign visitors.

The main objective for the Ministry to produce the “Fabulous Food 1Malaysia Food Trail 2009”
booklet, a brainchild of YB Dato’ Dr. Sri Ng, to harness upon the attractions in the food
sector and entrench them as outstanding products of Malaysia’s food tourism.

Speaking during the launch, YB Dato’ Sri Dr. Ng said the “Fabulous Food 1Malaysia Food Trail
2009” is another major addition to an innovative tourism product by the Ministry in a move
to achieve our “2020 - 36:168” target, which is to attract 36 million tourists and RM168
billion tourism receipts which is equivalent to RM3 billion income per week for the country.

“The food and beverages sector last year saw a 5.2% growth on the RM8.34 bilion receipts in
2007 and the 2008 statistics from Tourism Malaysia showed that out of RM49.5billion Malaysia
earned in tourist receipt, RM8.77 billion was derived from spending on food and beverages
in our country by our visitors”, said YB Dato’ Sri Dr. Ng.

The “Fabulous Food 1Malaysia Food Trail 2009” booklet features “10 Best” entries shortlisted
out of the total 120 listings of restaurants, delicatessens and hawker stalls from the respective
categories of the Nasi Lemak, Laksa and Meat Bone Tea. Among others, the listings were based
on the quality of food, customer service and cleanliness.

The Fabulous Food 1Malaysia campaign, which was launched last year, is a three-month
campaign divided into three segments - Malaysia International Gourmet Food Festival in
October, ASEAN Heritage Food Trail in November and street/hawker/restaurant food in December.

The Ministry has also produced a dedicated website: www.fabfood1malaysia.com for food
enthusiasts. Visitors to the website were invited to submit their recommendations and
locations of the purveyors of the best Nasi Lemak, Laksa and Meat Bone Tea restaurants,
street and hawker food stalls nationwide.

Since the launch of the website, over 25,658 fellow Malaysians and global foodies have
joined the very tantalizing quest to investigate the rich diversity of Malaysian local food
 varieties frequented by patrons of all social levels who in turn recommended their findings
 in the website.