MALAYSIA INVIGORATES THEIR PROMOTION EFFORTS BY INTRODUCING SPECIAL PACKAGES AT THE 39th SEOUL INTERNATIONAL TRAVEL FAIR (SITF) 2024
SITF 2024 Ribbon cutting ceremony – Fourth from right, the Malaysian Ambassador of Malaysia to the Republic of Korea, H.E Dato’ Mohd Zamruni Khalid, together with the Director of TM Seoul, Mr. Shaharuddin Yahya, invited VIPs and Malaysian delegation under the Malaysia Pavilion.
Held at COEX from 9th to 12th May 2024, Malaysia will be introducing its uniqueness and niche packages crafted to cater for the needs of this market – namely Edu+ packages, to establish Malaysia as a fun and versatile education tourism destination in Asia Pacific. Besides education, Sarawak Delta Geopark & Gawai, a unique geopark tourism product and the Gawai Festival celebration in Sarawak and Dive Into Unimaginable, the wonderful and exciting diving packages in Malaysia, will also be featured further to entice the interest of South Korean towards Malaysia wonders.
The Malaysia booth was officiated by H.E. Dato' Mohd Zamruni bin Khalid, the Ambassador of Malaysia to the Republic of Korea. The Malaysian delegation comprises state tourism bodies, airlines and esteemed organisations, namely Sabah and Sarawak Tourism Board, Batik Air, and the National Association of Private Educational Institutions (NAPEI). To further attract visitors, Malaysia will be showcasing special cultural performances and a Malaysian Batik demonstration, a textile art that has motifs that identify the art and culture of Malaysian society.
Mr. Manoharan Periasamy, Director-General of Tourism Malaysia, said: “South Korea has been the primary source market for Malaysia, and last year alone, Malaysia received a total of 400,853 tourists from South Korea. In anticipation of Visit Malaysia Year 2026, Malaysia will highlight its richness in cultural heritage, breathtaking natural scenery, and contemporary facilities that cater to all types of travellers. Apart from its leisure offerings, Malaysia has evolved as one of the preferred choices for overseas education tourism destinations for South Koreans.”
With enhanced air connectivity and robust promotional efforts, Tourism Malaysia is set to woo 27.3 million international tourist arrivals and RM102.7 billion (USD 21.5 billion) in tourism receipts this year.
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About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.
The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).
Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook,Instagram, Twitter, YouTube, and TikTok.
For enquiries, please contact:
Shaharuddin Yahya
Director
Tourism Malaysia Seoul
shaharuddin@tourism.gov.my
Tel: +82 2779 4422
Marhafizman Mohamad Daud
Senior Tourism Officer
Corporate Communications Division
marhafizman@tourism.gov.my
Tel: +603 8891 8755
