KC GLOBAL MEDIA PARTNERS WITH TOURISM MALAYSIA FOR ‘UNFADING MEMOIRS’
A strategic collaboration inviting global viewers on an enchanting journey to (re)discover Malaysia.
Malaysia, 21 May 2024 – AXN Asia, a leading English-language general entertainment channel owned by KC Global Media, proudly announced its strategic partnership with Tourism Malaysia to present ‘Unfading Memoirs’, an exhilarating exploration production showcasing Malaysia's rich cultural tapestry and breathtaking landscapes. Premiering on AXN’s channel in July 2024 across Asia, this exotic production offers viewers a fresh perspective on the beauty of Malaysia through the lens of entertainment.
This pioneering collaboration between AXN Asia and Tourism Malaysia represents a multidimensional fusion of travel and entertainment. Launched across television and social media platforms, ‘Unfading Memoirs’ features beautifully curated experiences from different travellers’ perspectives, and aims to inspire audiences to advocate these extraordinary destinations. Through a series of user-generated content initiatives, viewers will be empowered to share their own travel experiences, further enriching the narrative of the unique destinations while having the opportunity to win exclusive trips.
George Chien, Co-founder, CEO, and President of KC Global Media expressed his enthusiasm for the partnership, stating, “Partnering with Tourism Malaysia for ‘Unfading Memoirs’ is an honour for AXN Asia. Our commitment to promoting travel and adventure is deeply ingrained in our ethos, and this collaboration perfectly aligns with our mission to inspire wanderlust and cultural exploration - exemplifying our dedication to producing meaningful and engaging content that resonates with viewers across the region. We are excited to embark on this journey with Tourism Malaysia and look forward to creating more impactful projects together in the future.”
‘Unfading Memoirs’ serves as a testament to the beauty of travel, inviting viewers on a
captivating journey through Malaysia's culinary delights, cultural heritage, and outdoor
adventures. Hosted by renowned personalities and avid travellers, Justin Bratton and Selina
Lo, alongside the charismatic food and travel enthusiast Erwan Heussaff, the mini-series
promises an immersive and unforgettable exploration of Kuala Lumpur, Penang, Sabah and
Sarawak. This travelogue seamlessly encapsulates the essence of these destinations,
transcending conventional digital content by weaving together a diverse array of experiences
into the ultimate travel compendium. Through the hosts’ uniquely AXN-inspired narratives,
the series brings these locales vividly to life, offering a dynamic and accessible guide to
exploration right at your fingertips.
Mr. Manoharan Periasamy the Director General of Tourism Malaysia echoed, “Malaysia is a treasure trove of cultural diversity, natural beauty, and captivating experiences – for which we're eager to showcase Malaysia's unique charm to a wider audience, inviting travellersfrom around the globe to discover the wonders of our country. Together with AXN Asia, we're committed to positioning Malaysia as a top travel destination, sharing the essence of Malaysia with the world and fostering meaningful connections through travel.”
For more information on ‘Unfading Memoirs’, please visit AXN Asia’s social media platforms and for special deals to Malaysia, visit www.malaysia.travel/deals.
*************
About AXN Asia
AXN features exclusive top-rated drama series, blockbuster features, reality programs and ground-breaking original productions. The channel appeals to a discerning audience seeking content that is smart, intriguing and unexpected, and all delivered close to U.S telecasts. From CSI: Vegas, FBI franchise, The Rookie, NCIS: Hawai'i and The Amazing Race, AXN is defined not by a genre, but by an attitude that truly redefines action. In Asia, AXN reaches more than 18 million households in 18 territories.
Website: AXN-Asia.com | Facebook: @AXNAsia | Instagram: @AXNAsia | YouTube: AXN Asia |TikTok: @AXNAsia | X (Twitter): @AXNAsia
About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.
The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).
Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook,Instagram, Twitter, YouTube, and TikTok.
About KC Global Media
KC Global Media Entertainment LLC is a global multi-media company based in the United States. The brainchild of former Sony executives Andy Kaplan and George Chien, KC Global Media Asia (KCGM Asia) is Asia's leading entertainment hub through the production, distribution and programming of quality, ground-breaking content. Backed by more than two decades of industry experience, KCGM Asia boasts an impressive portfolio of premium payTV channels in South-East Asia and Korea, including English-language general entertainment network AXN, anime channel Animax, South Korea's ONE and Japanese entertainment channel GEM. By combining award-winning and well-loved entertainment formats with extensive knowledge and insight of the Asia Pacific market, KCGM Asia is paving the way for a new standard of entertainment in Asia and beyond.
Website: www.KCGlobalMedia.com | Facebook: @KCGlobalMedia | Instagram:
@KCGlobalMediaAsia | Linkedin: @KCGlobalMediaAsia
