PENANG, 5 October 2024 – Bank Negara Indonesia (BNI) has taken a bold step in employee engagement by sending 90 of its staff and executives from the Medan branch on a three-day incentive trip to Malaysia. This initiative aligns with Tourism Malaysia's efforts to position the country as a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) destination, while also providing a refreshing weekend escape for office workers.

A highlight of the trip was a memorable tee-off at the prestigious Penang Golf Club Bukit Lawang. Renowned for its stunning landscapes and challenging holes, the course features Bermuda grass on the fairways and tee boxes, complemented by Tif Dwarf greens. Golfers enjoyed a day immersed in lush greenery and panoramic vistas, making for an exhilarating mix of relaxation and team bonding.

The adventure extended beyond the greens, as the group explored Georgetown's UNESCO World Heritage Site. They delved into local culture with visits to the Penang Peranakan Museum and the iconic entertainment hub at The Top Penang, which boasts the Rainbow Skywalk and Observatory Deck, offering breathtaking views of the city and its surroundings.

This incentive trip was made possible through sponsorship from Ravelino Travel & Tours, Berjaya Hotels Penang, Penang Convention & Exhibition Bureau (PCEB), and Penang Global Tourism (PGT).

Madam Yusnita Yusof, Deputy Director of Tourism Malaysia in Medan, stated, "We’re thrilled to bring this group to explore the wonders of Penang. They can immerse themselves in the rich tapestry of its architecture, cuisine, and customs. Guests will have the chance to discover Georgetown, a UNESCO World Heritage Site brimming with ancient monuments, traditional shophouses, vibrant street art, and lively night markets. Food enthusiasts will be captivated by the island's legendary street food scene, featuring local delicacies like char kway teow and laksa. We hope this unforgettable experience inspires countless Indonesian travellers to visit Malaysia in the future as we gear up for Visit Malaysia 2026."

In 2023, Malaysia welcomed 3,108,165 arrivals from Indonesia, with nearly 80% of these tourists being repeat visitors. They flocked to Malaysia for holidays, shopping, medical needs, and reconnecting with friends and family.

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About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation's tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

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