Nov 11, 2019


KUALA LUMPUR, 11 NOVEMBER 2019: A total of 31 international media from 14 countries are in Malaysia to participate in the Mega Familiarisation programme called Reminiscence Cultural Heritage of Malaysia”.

The group, here by Tourism Malaysia’s invitation, will get a first-hand feel of the attractiveness of Malaysia’s cultural experience, as well as other tourism products that reflect Malaysia’s beautiful heritage.

This Mega Fam programme is designed as part of the efforts to boost the promotion of Visit Malaysia 2020 campaign, which aims to achieve 30 million international tourist arrivals and RM100 billion tourist receipts.

During the programme, the participants will be divided into two groups with two different destinations comprising Selangor, Perak, Negeri Sembilan and Melaka. The focus of this programme is to create awareness about preservation and conservation of Malaysian culture and heritage especially architectural heritage building. Among the destination featured in the itinerary are Royal Klang Heritage Walk, Ipoh Heritage City, KL City Heritage Trail and many more.

“Malaysia is rich with its culture and heritage and it is important that we highlight these destinations to international tourists as these are part of Malaysia’s legacy” said Mr. Iskandar Mirza Mohd Yusof, the Senior Director of Corporate Communication Division during the business networking session programme.

There are exciting activities such as making labu sayong in Kuala Kangsar, participating in Kampung traditional sport at Homestay Kampung Lonek in Negeri Sembilan and keris making in Melaka.

To ensure the campaign’s success, Tourism Malaysia has partnered with several private sectors such as Malaysia Airlines, Turkish Airlines, Air Astana, Air Arabia, Hatten Hotel Melaka, Selangor Tourism, Melaka Tourism, Perak Tourism and KL Hop on Hop Off.

It is hoped that these media will share their experiences with the relevant audience back in their countries and stimulate interest to visit and experience Malaysia.

The media from 14 countries are, Australia, Canada, France, India, Italy, Kazakhstan, Kyrgyzstan, Pakistan, Taiwan, Russia, Turkey, United Arab Emirates, United States of America and Uzbekistan.


The Malaysia Mega Familiarisation Programme is one of Tourism Malaysia’s key marketing initiatives. It is organised with the support from local and foreign airlines, Malaysian hotels, state governments, tourism products and shopping complexes. Through this programme, participants are given a personal experience of the myriad attractions, tourist destinations, and products and services in Malaysia and inspire and encourage them to package and write amazing stories on the country as a preferred destination for leisure and business.

In 2018, a total of 80 guests from 10 countries participated in seven Malaysia Mega Familiarisation Programmes. It generated RM3.7 million worth of commercial value from 30 published feature articles in international publications, 68 documentaries and online media broadcasts.


For more media releases, media info and media features on Malaysia’s tourism industry, kindly visit the Media Centre of Tourism Malaysia’s website at

MALAYSIA TOURISM PROMOTION BOARD OR TOURISM MALAYSIA is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene. In 2018, Malaysia registered 25.8 million tourist arrivals and RM84.1 billion tourist receipts, placing it among the major tourism destinations of the world.

For press information, contact:

Muadz Samat
Assistant Director, Corporate Communication Division
Tel: +603 8891 8755

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