The Sapporo Snow Festival, one of Japan's largest winter events, attracts a growing number of visitors from Japan and abroad every year. Every winter, about two million people come to Sapporo to see a large number of splendid snow and ice sculptures lining Odori Park, the grounds at Community Dome Tsudome, and along the main street in Susukino. During the festival in February, Sapporo is turned into a winter dreamland of crystal-like ice and white snow.

EAITF has been specializing in the promotion and intercommunication of outbound & inbound tourist market of East Asia, with North China in particular. Benefiting from the fertile exhibitor categories and professional exhibitor-oriented services, it has received favorable responses from countries and areas of Asia, Europe, North & South America, and Africa etc. Various forms of promotion activities are made by over 50 countries and 32 China domestic provinces and regions.Since 2004, nearly 100,000 trade buyers have participated EAITF and yielded substantial results.

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