Promotional Programmes
Upcoming Events
4
Sep

International Travel Expo 2025 (ITE)
- Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City , Vietnam
- 4 Sep 2025 - 6 Sep 2025
- Ms. Amirah Nadiah Mazlan / Dr. Khairul Hilmi A. Manap
The 19th International Travel Expo 2025 (ITE) is expected to attract over 400 exhibiting companies and 220 high-level buyers from over 40 countries and territories, together with more than 26,000 visitors.
Trade & Consumer
View Event Website →
4
Sep

Thai International Travel Fair (North Chapter)
- Central Festival Mall, Chiang Mai, Thailand
- 4 Sep 2025 - 7 Sep 2025
- Ms. Nurul Ain Mohammed Yunus / Dr. Khairul Hilmi A. Manap
TITF Chiang Mai is the only major annual travel fair in Thailand North Chapter where tourism professionals and the public explore travel destinations and services. It serves as a platform for travel agencies, tourism boards, airlines, hotels, and other stakeholders to showcase destinations, travel packages, and services at a special rate.
Trade & Consumer
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31
Jul

Malaysia Fest 2025
- Singapore Expo
- 31 Jul 2025 - 3 Aug 2025
- Ms. Norliza Md Zain / Ms. Jamilah Abdul Halim
Malaysia Fest is a B2C tourism exhibition organized by the Ministry of Agriculture and Food Security (KPKM) through Fama since 2016. This exhibition showcasing diverse Malaysian products, including agriculture, agro-food, tourism, health, fashion, and beauty items. Tourism Malaysia's participation in this event aims to promote tourism packages, travel products, and flight/bus tickets to Malaysia, while also emphasizing the VM2026 promotion.
Exhibitions & Fairs
16
Jun

Sales Mission to Cambodia & Thailand
- Phnom Penh, Chiang Rai, Chiang Mai & Bangkok
- 16 Jun 2025 - 26 Jun 2025
- Ms. Nurul Ain Mohammed Yunus / Dr. Khairul Hilmi A. Manap
Thailand has been and remains as one of Malaysia’s essential short-haul markets. Apart from its objective to instill confidence among Thais to visit Malaysia, the sales mission aims to provide a platform for the industry community to get latest industry updates on newly developed and latest attractions despite of strengthening public-private partnerships between countries.
Sales Mission and Roadshow
22
May

Thailand Dive Expo 2025 (TDEX)
- Queen Sirikit National Convention Centre (QSNCC)
- 22 May 2025 - 25 May 2025
- Ms. Nurul Ain Mohammed Yunus / Dr. Khairul Hilmi A. Manap
The Thailand Dive Expo (TDEX) plays a significant role in the global travel and tourism landscape, particularly within the diving and adventure tourism sectors. TDEX serves as a central hub for the diving industry, attracting both local and international exhibitors and visitors. It showcases a wide range of products and services related to scuba diving, including travel destination and packages, airlines tickets, dive resorts, equipment, and training programs
Exhibitions & Fairs
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4
May

Sales Mission to the Kingdom of Saudi Arabia
- Jeddah & Riyadh, KSA
- 4 May 2025 - 6 May 2025
- Nor Marlina Rosli / Azrul Syafiq Zulkifli
Tourism Malaysia is set to launch its upcoming sales mission to the Kingdom of Saudi Arabia, scheduled from 4 & 6 May 2025. The mission will cover two key cities—Jeddah and Riyadh—in conjunction with the Visit Malaysia 2026 campaign and the Malaysia Food and Cultural Promotion. This initiative aims to showcase Malaysia’s unique attractions and warm hospitality, strengthen partnerships with Saudi travel agencies, and increase tourist arrivals by positioning Malaysia as a premier travel destination.
Sales Mission and Roadshow
2
May

Travel Malaysia Fair 2025
- Singapore Expo
- 2 May 2025 - 5 May 2025
- Ms. Norliza Md. Zain / Ms. Jamilah Abdul Halim
TM Singapore, in collaboration with Express & Excursion Bus Association (EEBA), is organizing a B2C Travel Fair to promote Visit Malaysia 2026 (VM2026). The event focuses on selling travel packages, flight tickets, and bus tickets to Malaysia. This exhibition is one of the first in Singapore since 2003 to offer travel packages to Malaysia. It is highly anticipated and popular among the Singaporean community.
Exhibitions & Fairs
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28
Apr

Arabian Travel Market, ATM 2025
- Dubai World Trade Centre, UAE
- 28 Apr 2025 - 1 May 2025
- Azrul Syafiq Zulkifli / Wan Rahainawaty Ismee Wan Ismail
Arabian Travel Market (ATM) is a leading international travel trade show held every year at the Dubai World Trade Center. Since its launch in 1994, it has become a key event for the Middle East’s tourism industry. Organized by Reed Exhibitions—renowned for hosting over 500 events across 30 countries—ATM brings together a wide range of travel sectors, including airlines, tour operators, hotels, resorts, cruises, attractions, and travel tech. The event highlights important themes such as sustainable tourism, medical travel, and innovative travel technologies, making it a vital platform for networking, business growth, and industry insights.
Trade
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18
Apr

GO Malaysia Fair 2025
- Marina Square, Singapore
- 18 Apr 2025 - 20 Apr 2025
- Ms. Norliza Md. Zain / Ms. Jamilah Abdul Halim
Tourism Malaysia Singapore, in collaboration with Unique Event & Exhibition Pte Ltd, organized a B2C Travel Fair to promote Visit Malaysia 2026 (VM2026). The fair focuses on selling travel packages, flight tickets and bus tickets to Malaysia.
Exhibitions & Fairs
View Event Website →
10
Apr

Sales Mission to Indonesia
- Medan, Yogyakarta, Jakarta & Surabaya
- 10 Apr 2025 - 18 Apr 2025
- Mr. Hairi Mohd Yakzan / Ms. Jamilah Abdul Halim
Sales Mission to expand promotional activities in Java and Sumatra big cities such as Jakarta, Surabaya, Yogyakarta and Medan. Seminar and B2B sessions with travel agencies in this program is to give exposure to tourism agencies in respective cities to exchange ideas and pioneer new opportunities together in addition to explore the potential of tourism products and create more attractive tourism packages.
Sales Mission and Roadshow